Mandate

To promote high ethical standards in marketing by business self-regulation through the Consolidated ICC Code of Advertising and Marketing Communications Practice and formulate world business positions and initiatives to address government actions that affect marketing and consumer protection.

  

Priority Projects

  • Complete the revision of the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.
  • Run a comprehensive global awareness campaign to promote the 11th edition of the ICC Advertising and Marketing Communications Code.
  • Revise detailed frameworks to supplement the ICC Advertising and Marketing Communications Code dealing with food and beverages, alcohol, environmental claims, marketing and advertising to children and teens, and artificial intelligence.
  • Demonstrate the continued relevance of advertising self-regulation on issues of growing interest to policymakers and consumers – such as influencer marketing, green claims and the use of new technologies.

 

Swiss Delegates

  • Mauro Scotto D’Abusco, Coca-Cola Hellenic Bottling Company
  • Alexandros Papadakis, Coca-Cola Hellenic Bottling Company
  • Katerina Tsangari, Coca-Cola Hellenic Bottling Company

 

Further Information